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LOGO GENESIS
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The birth of AgroBourse 360
Tunisia is well known by its development in the agricultural field since the Carthaginian era. In fact, Tunisia is in a continuous progress in the agrifood sector, and it has a great wealth of products for exportation. In this context, we chose AgroBourse’s logo so that it will be integrated internationally.
Life Tree
The main feature of this logo is the tree in the center: We should not deny the fact that trees are very sacred in various beliefs (Christianity, Judaism, Buddhism…)
The tree of life shown here does not have roots, which means that AgroBourse 360 is universal and any customer from the whole globe can use it according to his needs.
There is a generous amount of leafs which means that the solution offers a range of answers to the most complex issues of the agricultural field .
AgroBourse 360 software is developed via digital channels, that is why it is modern and innovative
The Circles
AgroBourse’s logo is composed of two circles. The small one is open and offers a perspective of freedom, which refers to the transparency of transactions hence insuring a fair trade. The large circle contains the tree of life and represents the economic transaction circle. It symbolizes the security and stability of the solution. The circular shape also reminds of the globe.
The Colors
Brown and green are obvious references in the agricultural sector. The brown color represents the color of earth. However the green color means the fertility and growth.
Name and positioning
The name AgroBourse 360 comes in response to the new economic challenges. The digitization of the process between the producer and the central purchasing office is done through this trading platform. The 360 value refers to a whole view of the different stakeholders of the agricultural sector and to insure a unique reference. Positioning the text below the picture is for a nice view. Furthermore, the AgroBourse 360 solution aims to shine internationally, and it can be translated to different languages (Russian, Arabic, English …).
AGROBOURSE 360 éditée par ALTIAD – 17 RUE DE LA BANQUE – 75002 PARIS – TEL : 01 45 63 07 00